What is SwipeFile?
SwipeFile is a modest experiment at tracking Internet
Retailers websites for marketing and competitive intelligence.
A couple
examples of our work are publicly posted here. We are actively
experimenting with different ways to collect and display information.
Holiday 2008 Archives
SwipeFile has collected the home pages of major internet
retail websites since 2006. Posted here, are the weekly snapshots for
Holiday 2008.
Accessories and
Shoes - Coach, eBags, FOSSIL, Nine West, Zappos
Apparel - Abercrombie
& Fitch, Banana Republic, Gap, J. Crew, LL Bean, Old Navy, Urban Outfitters,
Victoria's Secret.
Department
Stores - JCPenney, Macys, Nordstrom, Sears, Target, and Walmart. (This
gallery includes weekly snapshots from holiday 2007 through 2009 including
non-holiday periods.)
Technical Help --- Once you click on one of the above links for the gallery, use the tags on the
left hand side to filer on: Company Name, Month, Year
and whether you want to view the page "BeforeFold" or
"FullPage". Hold down the CTRL key and click if
you want to select multiple tags.
Gallery of Email Signup & Welcome Messages
I’ve collected a sample of 30 different companies. The
top 20 Internet Retailers plus another 10 top internet apparel retailers. For
each I collected:
1. Email signup pages
2. Welcome
messages
a.
Images on
b.
Images off
c.
iPhone message
d. iphone inbox
You can view
the full gallery here.
You can view the different categories by clicking on the tags on the left of
your screen. The most general tags are
- Email-Signup. Home page plus other
email signup pages.
-
Welcome-Email. Welcome email as displayed in
gmail.
- Welcome-Email-iPhone . Welcome email as displayed on iPhone.
-
Welcome-Inbox-iPhone. Welcome email preview as
displayed in iPhone preview within inbox.
You can also search for
company name or any other text you’d like to find. The text in the image screen
shots are searchable.